• by Sara Guaglione , December 10, 2015

The Web sites are designed to be more dynamic and are optimized for mobile and video.

Richard Pasqua, who helmed the project and is chief experience officer for IBT Media, stated the company has been "extremely thoughtful in improving the experience for our audience and our advertisers regardless of platform.”

He added: “Our partners will benefit from sites designed with the ads as opposed to around them, meaning a clean, engaging environment for their messages.”

For example, Pasqua told Publishers Daily that when designing the site, his team considered the context and characteristics of the ads and their dimensions, such as how long it would say on the screen, whether or not it’s sticky, and “making them noninvasive to the reader's experience,” he said.

“Ultimately, we are looking to make more personal connections with our advertising partners, which means more integrated ad solutions,” he added.

International Business Times’ redesign includes a new logo for the brand. The previous logo had the pub’s name in white letters on blue; now it’s on black, with a bolder font and ending with a bright green, slanted period.

The new homepage features a streaming feed of stories on the left rail, space for dynamic markets graphics on the right, a central area for featured stories and the option for a breaking news bar at the top of the page.

Article pages will include a longer magazine-like format for feature stories, as well as a cleaner and simpler look for breaking news.

“International Business Times’ new site sharpens the focus on our most ambitious and timely work while rendering photos, graphics and video in a more dynamic fashion,” stated Peter S. Goodman, global editor in chief of IBT.

Newsweek’s site redesign aims to bring the print magazine’s look to digital. The site will have larger headlines and image sizes, optimized for mobile with stories that are easier to read and faster to download.

The homepage will highlight more magazine articles, feature the magazine’s cover image each week and include more room for integrated sponsorships.

“Since the homepage is no longer the front door for most readers, we are treating every article like a homepage and offering an experience that allows them to see the breadth and depth of our reporting while easily sharing and engaging with our stories,” added Jim Impoco, editor in chief of Newsweek.

The site will be tailored to readers who are constantly scrolling through, by including sticky navigation bars, a sticky social sharing bar and sticky ads on the homepage and all article pages.