An AdExchanger roundup notes a net 9% of the U.S. digital consumer base 'will opt out of advertising in the next three months,' claims Digital Content Next
(DCN) in an ad-block report released Dec. 10.. The Apple App Store’s most popular ad blocker, Crystal, went from the No. 1 paid download in October to outside the top 400 now, according to App
Annie data. Is this cause for alarm? Read the whole story at AdExchanger »
