Xaxis Taps Matt Sweeney As North America CEO

Digital media buying network Xaxis on Monday named Matt Sweeney as its new CEO-North America.

Additionally, Xaxis CEO-Americas Brian Gleason has been bumped up to global CEO. Gleason's past positions include group CRO for IDG TechNetwork and Consumer group.

In a release, the company stated Sweeney was instrumental in building Xaxis’ U.S. direct client business and launching Light Reaction, Xaxis’ mobile-first performance business.

Previously, Sweeney was Xaxis’ SVP-client engagement, leading programmatic sales and account management team in the U.S. Before Xaxis, Sweeney was SVP-platforms at Crisp Media; CRO at Geeknet; and CEO and president at IDG’s Computerworld and InfoWorld.

Xaxis recently launched Xaxis Politics, a targeted political ad solution aiming to reach U.S. voters across digital channels without using personally identifiable information.

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