The European parliament is expected to pass the General Data Protection Regulation (GDPR) this week, legislation which will regulate how personal consumer data is stored and used, yet most marketers in the U.S. don't realize that this is going on. In fact, according to a new report from privacy compliance platform TRUSTe only 50 percent of U.S. marketers are even aware of the bill in France, Germany, the U.S., and the U.K.