Wong will report to Time Inc. chairman and CEO Joe Ripp, starting Jan. 4. Ripp commented that Wong will “accelerate our digital transformation” of Time Inc.’s media brands.
Wong will be in charge of Time Inc.'s digital and interactive strategies and operations, including its ad-supported and subscription-based digital properties. According to the company, these brands reach over 150 million consumers every month.
She is responsible for the development, launch and acquisition of strategic digital services.
Wong moves to Time Inc. after leading the business operations and growth strategy for the media and commerce businesses at POPSUGAR, Inc since 2011.
Previously, Wong held several executive management roles at AOL, including overseeing AOL Huffington Post Media Group’s lifestyle portfolio of brands: StyleList, HuffPost Style, HuffPost Food and HuffPost Travel.
In 2015, Time Inc.’s global multiplatform audience has grown to 155 million, up 19% year-over-year. The company’s social footprint rose to close to 180 million, a 45% rise year-over-year, and its video audience increased 86%.
Publishers Daily previously reported other news about Ripp’s concerted effort to push digital. The company made new distribution agreements with digital video platforms Hulu, Yahoo and Zealot Networks, meaning viewers will be able to watch original video from Time Inc. on these platforms.The deals are an effort to reach new audiences with Time Inc.’s digital video programming. Ripp also oversaw the recent acquisition of female millennial Web sites, like HelloGiggles.com and xoJane.com.