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Is Blocking Blockers A Wise Move?

  • Fortune, Wednesday, December 23, 2015 12:13 PM
Argues Mathew Ingram in Fortune, "What’s surprising isn’t that people use ad blockers, it’s that people continue to go to websites that offer such a painful experience. The fact that they continue to come, even with ad-blocking software installed, is a sign of how loyal they are to the site in question. Publishers should be trying to figure out how to appeal to them, not how to send them packing."

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