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Birchbox's Email Program Is Not Without Hiccups

Subscription fashion site Birchbox has some work to do to improve the data on its email program. Direct Marketing News subscribed to its service but the email stream didn't align. While the company sent a welcome email and offered several promo codes to the subscriber, they also sent emails promoting a free gift to the recipient if they were to sign up for the service. However, the reporter had signed up the previous day and was now upset to see an offer for something that she was no longer eligible for.

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