Rothkopf's responsibilities as CRO will include worldwide sales, strategic partnerships and marketing for the company’s suite of monetization solutions for publishers and app developers.
He joined Millennial Media through the company's
acquisition of Jumptap in Nov. 2013. Rothoipf previously worked as SVP-network and exchange, BrightRoll, general manager-AMP Publisher Solutions, Collective
and director of NBCUniversal's video syndication business, among other positions.
"The very pipes and plumbing that underlie so much of our Monetization Metropolis were designed for a bygone era," Rothkopf wrote. "They have served their purpose but cracks in the foundation have been appearing for far too long. And that’s why I joined AdsNative."
Read about the funding and AdsNative CEO and co-founder Satish Polisetti here.