• by Richard Whitman , Columnist, January 5, 2016

Global news organization IBT Media has hired its first VP Director of Marketing. Daniel Goodman will be based out of IBT Media’s New York City headquarters and will report to Chief Marketing Officer, Mitchell Caplan.

In this newly created role, Goodman's responsibilities will include strategic business partnerships, management of Newsweek print licensees, and new revenue streams including the monetization of content, event management and the development of data reporting.

Of the hire, Caplan said, “Dan is a fantastic addition to our expanding marketing team and will help us sharpen our efforts around many different initiatives as the company gears up for growth in 2016. He spent eight years at one of the largest marketing companies in the world and is masterful when it comes to execution and turning ideas into revenue-producing realities.”

Goodman joins IBT Media from Y&R where he served as the Director of Operations, Global Growth and Intelligence for over four years and North American New Business Research Analyst for over three years. Before Y&R he also held positions at Thomson Financial, Stadium Insider, Yomiuri Shimbun and NBC Sports.