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What Car Buyers Want From Connected Cars
- Adweek, Friday, January 8, 2016 10 AM
An AutoTrader study set to be released today finds that among 77% of shoppers, technology is more important than car color. The study says car buyers don't want to sacrifice safety, but they do want the high tech. “The automotive industry will design new automobiles that allow consumers to maximize their entertainment experiences," said Terry Young, CEO of agency Sparks & Honey. "Cars will become modular and can be altered based on long/short-haul trips or type of entertainment/work experience that is needed in the car."
