The Financial Times on Wednesday announced the appointment of Elli Papadaki as global head of programmatic sales. Papadaki will help shape the FT’s strategy on automated revenues,
working closely with the global trading director and the digital development, data and ad operations team. She will be responsible for monitoring technology changes and trends within the automated
buying marketplace, with a view to creating multiple routes to market for revenue generation, according to a story on her appointment. Most recently, she was agency sales director at Celtra but
prior to that, she held several positions in sales and marketing at the FT for eight years.
Read the whole story at Financial Times »