WebMD Denies Site Is For Sale

Online health information publisher WebMD says it is not currently in any negotiations to be acquired, denying a report, first published in the Financial Times, that it was considering offers from several possible buyers.

According to the FT, the list of potential bidders for WebMD included Walgreens Boots Alliance, which has already collaborated with the health publisher on a number of consumer-facing programs, including an app called “Your Digital Health Advisor.”

Another prominent bidder was said to be UnitedHealth Group, a health-care services company that owns UnitedHealthcare, the country’s biggest provider of employer health insurance plans. United has also recently been expanding into pharmacy benefits management.

Although it’s not clear whether exploratory talks took place before being terminated, this wouldn’t be WebMD’s first time on the market. It was said to be considering offers last year, but ultimately nothing came of these negotiations either.

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Some analysts value WebMD and its extended network of health sites at as much as $2 billion.

In addition to its flagship Web site, the WebMD Health Network also includes health information hubs like Medscape.com, MedicineNet.com, eMedicineHealth.com, RxList.com, and Medscape.org for Medscape Education, among others.

Altogether, the WebMD network attracts 117 million unique visitors per month, while its mobile site generates over 22 million views per month.

This wouldn’t be Walgreens’ foray into the content business. Back in 2012, it launched a glossy biannual publication, Happy and Healthy magazine, covering health and wellness, food and beverages, and beauty, with special offers for members of the chain’s loyalty program.

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