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54% of Retailers Include Social Share Buttons in Emails: Yesmail

Fifty-four percent of retail marketers include social share buttons in their emails, according to a recent report from Yesmail. The research also revealed that 48 percent of retailers use social media to get people to sign up for email. In addition, the research found that 60 percent of retail marketers integrate their email and social campaigns.

Read the whole story at MarketingProfs »

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