Around the Net
87.3% of Retailers Encourage Email Signups Via Homepage
- eMarketer, Friday, January 22, 2016 12:08 PM
More than 87 percent of US digital retailers encourage email subscription sign-ups on their site with a form on their homepage, according to research from Publicare Marketing Communications. The researchers analyzed 6,109 retail websites that offer email subscriptions between April 2015 and June 2015 and revealed that 18.8 percent of retailer offer coupons in order to incentivize signups.
