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Retailers See Increase in Mobile Email Interactions Over Holidays

Email interactions on mobile increased this past holiday season, according to a new report from Experian Marketing Services. The "Holiday Hot Sheet: Insights for the Holiday Marketer report found the percent of clicks received on a mobile device during the peak of the holiday season (November 21 – December 21) increased from 43 percent in 2014 to 50 percent in 2015 for retailers.

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