StyleCaster stated that its new goal is to “become the de facto fashion, beauty, and lifestyle stop for women looking to lead a more stylish life.”
Jessica Teves, editor in chief of StyleCaster, wrote in a post on the brand’s Web site that their new and simple message is this: “We believe that style is possible at any price point and more important, to any woman out there.”
Teves wrote in a note posted on the SheKnows.com that the brand’s new Web site will have more entertainment content as well. She added that the redesign is “easier to navigate, and includes shopping modules, a dedicated video channel where you can watch original series, and even more immersive ways to discover our smart and engaging content.”
Teves wrote in the StyleCaster post that this is a “game-changing moment” in the brand’s history.
Philippe Guelton, CEO of SheKnows Media, expressed a similar sense of significance for this announcement. He stated that the StyleCaster relaunch “marks a pivotal chapter for the 8-year-old brand, the result of a year-long strategy to strengthen the leadership team, cultivate a distinctive editorial approach, invest in technology, and roll out an innovative product roadmap.”
The announcement comes in the footsteps of new leadership hires, as well as an expansion of the editorial, sales and marketing teams in recent months.
New York Daily News freelance writer Beth Stebner was hired as a lifestyle editor in November. In July, Matt Rice was hired as publisher of StyleCaster. He was previously publisher of Condé Nast’s Style.com.
“We have recently attracted top-tier advertisers like Tiffany and Neiman Marcus, premier relaunch partners, as well as Cadillac and vitaminwater,” stated Rice. He added that StyleCaster is also introducing a suite of new mobile ad units, digital products, and marketing programs.
The site’s reach increased 101% since SheKnows Media acquired it in August 2014. Over the same period, StyleCaster’s social and mobile traffic has risen 146% and 181%, respectively.StyleCaster uses SheKnows Media’s proprietary Momentum platform, which allows the brand to create custom content influencer programs, as well as provide predictive analytics and performance guarantees.