Around the Net
Email to Get Biggest Budget Increases in 2016
- Direct Marketing News, Thursday, January 28, 2016 10:40 AM
Fifty-six percent of marketers place to increase their marketing budgets this year and email will garner the most of this spend, according to a new report from Selligent and StrongView. The report also found that increasing subscriber engagement was the most important marketer initiative this year, followed by improving segmentation and targeting.
