Google has introduced custom formals in its custom columns feature in Google AdWords that will enable marketers to do quick computations like addition, subtraction and multiplication from
AdWords custom columns. The feature supports sorting, charting, filtering and exporting. Google provides this example: "To see the percentage of clicks you get from mobile devices, create
a custom column that divides mobile clicks by total clicks. Or let's say you’re a shoe retailer and enjoy a 40% profit margin for each pair of shoes you sell. To understand your total profit for
each sale, ensure your conversion value column tracks revenue. Then, create a custom column that multiplies conversion value by 40% and call it 'Estimated Profit.' As always, you can still sort,
chart, filter and download your custom columns, as well as include them in reports and automated rules."
- Google, Thursday, January 28, 2016 2:20 PM
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