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Google AdWords iOS On The Go

Google released an AdWords app for iOS and Larry Kim tells marketers how he used it the other day to optimize campaigns while on his way home in a Uber cab. He says it's not just a reporting tool, but allows marketers to make changes to keyword bids, and enables and disables AdWords objects like campaigns, ads, and ad groups. Kim explains how he did it all on the go from his phone.

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