• Forbes, Thursday, February 4, 2016 9:05 AM

This year marks the 50th year of the Super Bowl, and plenty has changed since the first time teams duked it out for the national title.  Players are bigger and faster, replays more instant and from more angles, commercials cost the equivalent of a small nation’s GDP. But this year, there’s something else that has the potential to change the game: big data. Sports analysts have been collecting data on football games since the very beginning, but our data collection techniques and abilities have vastly improved. I have written before about how the NFL is using big data.

Read the whole story at Forbes »