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A Third of Gen Xers & Baby Boomers Will Check Email During Super Bowl

Advertisers that have taken out TV ads during the Superbowl have an opportunity to follow up with email marketing. Almost one in three aged 35+ will check their email while watching the Superbowl, according to new research from ADI. This age group has the largest amount of disposable income. 

Read the whole story at VentureBeat »

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