Programmatic Ad Platform Admedo Plans Expansion With $6M Series B Funding

U.K.-based programmatic ad platform Admedo announced on Friday that it secured a $6 million series B funding round led by MMC Ventures that will help the startup continue its international expansion. 

The company has already been on a growth kick: In addition to its London headquarters, Admedo has offices in New York, Los Angeles, Berlin, Paris and, soon, Dubai.

Admedo, which offers a demand-side platform and data-management platform, works with clients that include Boots, Aer Lingus, Airbnb, Michael Kors, Tesco Bank and RB (Reckitt Benckiser).

In a release, Admedo CEO Nick Moutter said programmatic "still has a long way to go," and that Admedo was created to "give the power back to the advertisers by lifting the lid on this proverbial black box.”

Founded in 2013, Admedo raised $2 million round of Series A funding in 2014, Real-Time Daily reported. A year ago, Admedo acquired Dispop, a New York-based online display advertising and retargeting firm. 

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