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by Erik Sass
, Staff Writer,
February 5, 2016
After seeming to defy the recent downward trend in social media stock prices, LinkedIn is catching up with Facebook and Twitter with a vengeance. From a recent high of $191.20 on Thursday, on
Friday its price per share plunged 40% to $114.31 in premarket trading, following discouraging guidance that sent investors running for the exits. In terms of market capitalization, that’s about
$10 billion that just went up in smoke.
In addition to posting a loss of $8.4 million the fourth quarter, LinkedIn predicted that total revenues for 2016 will probably come to around $3.6
billion to $3.65 billion, or 6% lower than the $3.9 billion previously forecast. For the first quarter of the year, it expects revenues of $820 million, below analyst expectations of $868 million, and
earnings per share of $0.55, significantly lower than the $0.75 predicted by analysts, as reported by Bloomberg.
All this was apparently enough to cancel out a whole bunch of good news: total
membership grew 19% year over year to 414 million at the end of the fourth quarter, while active monthly users increased 7% to 100 million, and total page views jumped 26% in the quarter. Mobile
activity is growing at three times the rate of overall activity, and represents 57% of all traffic to the site. Revenues jumped 34% to $862 million, slightly above analyst expectations.
Considering this mostly positive context, it might seem irrational for investors to suddenly dump LinkedIn because of a modest decrease in forecast revenues and one quarter of missed earning
targets. However, analysts noted that LinkedIn, like its social media peers, was trading at a very high ratio of 52 times earnings; that compares with an average earnings ratio of 20 for the S&P
500.
That means LinkedIn faced very high investor expectations across the board, a situation in which even small deviations can assume outsized importance.
While it’s not much
comfort for investors, LinkedIn is in good company in the social media stock doghouse: at the time of writing, Facebook is trading at $104.35, down 9.3T% from $115.09 on February 1, while Twitter is
trading at $16.02, down 49% from a peak of $31.34 in October.