The CBS awards show posted a Nielsen 25 million viewers -- the lowest numbers in seven years -- and a 7.7 rating among 18-49 viewers. This was down 2% from 25.3 million viewers and 9% to an 8.5 18-49 rating a year ago.
For other demographic groups, CBS posted a 9.1 rating in adults 25-54 and 6.4 in adults 18-34.
While analysts say the stats need to be put into perspective -- the event aired on a Sunday a year ago where viewing can be typically higher -- the numbers have been declining for a number of years.
Still, CBS says digital viewing of the event through its CBS All Access subscription video-on-demand service achieved record results -- its highest day ever for both time spent live-streaming (up 247%) and unique users (up 192%) over last year’s Grammy Awards.
CBS did not release any specific total numbers for live-streaming and unique users. Last year was the first time the “Grammy Awards” were streamed live.
CBS hasn’t release any specific number of subscribers with regard to CBS All Access.