Probably sharing what every single agency executive has felt at one point or another during his or her career, Reddit poster Benjamin Powell admits he has no idea what he's doing running his agency.
In the post, he shares his thoughts and asks for advice, writing: "So, we are finding ourselves being invited to pitch to brands that are pretty darn big these days…for some totally unknown reason, we get invites.. Like global hotel chains, Global FMCG's and so on... Problem is, I have no idea what I am doing, I’ve never worked in an agency before, I don't really have the funds to afford to get someone that has ad agency experience, as I am investing more in to delivery staff than sales staff so... yeah... No freaking idea… what do I do? 2 offices now and I feel like, at any second clients that are paying a hefty sum of cash every month will realize that we're not a real agency and they will pull out early.. lol.... dick joke.... We deliver, I'm mean, I've got a great team and we get provably solid results, BUT, going to pitch to mega FMCG's... WTF dude.
I'm looking up Youtube videos on how to pitch to a client.. I only started this agency because I didn't have any money to get developers to build the apps I wanted.. and now I have this goddam agency.. Shit... anyone every accidentally found themselves in the same situation and can offer some advice?"
Advice from fellow Redditors ranges from "Go get 'em, tiger" to "Nobody know what they're doing. fake it until you make it" to "Go buy Rick Webb's book, Agency" to "You know what you're doing or you wouldn't be in this position" and lots more.
What other advice can we offer this man?