Conde Nast Expands Digital Strategy, Initiatives Team

Condé Nast today announced the expansion of its digital strategy and initiatives executive team with two new hires and a promotion.

Brooke Ellis has been appointed executive director of digital design and UX. Stephanie Fried has been named senior vice president of research and analytics, while Matthew Starker has been promoted to general manager of digital strategy and initiatives.

The announcements were made by Fred Santarpia, EVP and chief digital officer at Condé Nast, who stated that the expansion of the digital strategy team is a response to the company’s “incredible progress among audiences, content delivery and distribution in digital media.”

The new team is building and executing strategy across digital, mobile and emerging platforms. Their goal is to expand the reach of its brands, strengthen its marketing offerings and deepen its relationship with consumers across devices.



Ellis will oversee all digital product design for the company, providing end-to-end strategies and creating user experiences across all content platforms.  

Previously, Ellis served as creative director of global design and strategy firm frog.

Fried will lead the company’s strategy for research, audience development and analytics across the portfolio. Fried, who acts as co-chair of the IAB Research Council, joins Condé Nast from Discovery Communications where she was vice president of digital insights and marketing.

In his expanded role, Starker will be responsible for business development, corporate acquisitions, profit across Condé Nast’s digital products and revenue growth from social-media platforms. Previously, Starker served as vice president of digital strategy and initiatives and was pivotal in the company’s acquisition of Pitchfork.

Last week, Publishers Daily reported on another key hire: Evan Adlman was appointed head of programmatic for the company, a newly created role signalling the publisher’s efforts to significantly expand their programmatic offerings.

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