Index Exchange on Wednesday announced a partnership with Bounce Exchange, a provider of behavioral automation, to increase the supply of viewable ads.
Bounce Exchange touts its “Exit Intent Technology,” which seeks to serve ads within milliseconds when users finish with content, which offers the opportunity to achieve 100% viewable ad units.
The partnership expands Index Exchanges’s access to newly available premium, 100% viewable ad inventory, while enabling Bounce Exchange to extend its customers’ global reach and access premium inventory available on Index.
“Bounce [Exchange] shares a lot of our values — transparency, innovation and imagination. They knew they’d have to take a different approach to get to 100% viewability. We’re excited to be able to offer that opportunity and that inventory on our exchange,” Andrew Casale, CEO Index Exchange, told Real-Time Daily in an email.
"Publishers will now have access to a high-impact ad unit that puts user experience first,” stated Ryan Urban, CEO and Co-Founder of Bounce Exchange.