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Email Drove 20% of Online Purchases During 2015 Holiday Season

Email drove 20 percent of online purchases during the 2015 holiday season, up from 18.6 percent in 2014, according to new data from Internet Retailer. The data was released as part of a new report from Internet Retailer, part of which names the 50 best email marketers in e-commerce. The research noted that email marketing was among the top five e-commerce technology priorities for the 12-month period from June 2015-2016.

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