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Hasbro Turns Its Sights On Girls
- Reuters, Thursday, February 25, 2016 8 AM
Having captivated boys with its Star Wars figures, Hasbro Inc is turning to Disney Princesses and the launch of its first animated movie to arrest a five-quarter slump in sales of its toys for girls. The second-biggest U.S. toymaker has begun selling dolls from the popular Disney movies "Frozen" and "Cinderella" after wresting the lucrative license from its larger rival, Mattel Inc.
