Around the Net

Tons Of Web Traffic Without Conversions?

What does it tell marketers when traffic rises to the Web site without seeing the conversion rate that should come along?  When this happens, marketers begin testing button colors and placement, but they really should reevaluate key elements on the page such as headline and value proposition. Margot da Cunha offers up some suggestions such as consistent messaging, short forms, and tell a story with related visuals. She explains.

Read the whole story at WordStream »

Next story loading loading..