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Trinity Mirror Claims New National Daily Can Be Profitable Within The Year

The publisher of the New Day has said that if the new national title proves popular with readers its low-cost model means it will be profitable by the end of the year. Two million copies of The New Day hit the streets for free today, with the cover price rising to 50p after two weeks, as Trinity Mirror attempts to build attract a regular readership of about 200,000 copies for the weekday newspaper. 

Read the whole story at The Guardian »

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