• by February 7, 2005

Well, the tallies are in from last night's Super Bowl of advertising. Overall, it appears the advertising prognosticators were somewhat disappointed with the commercials. Perhaps it's the case that nothing can top Janet Jackson's bare breast or the hilarity of farting horses.

At any rate, TiVo, our dependable ad-zapping friend, did some data crunching last night and came up with a top 10 Super Bowl Commercials list. TiVo says its audience measurement analysis is based on aggregated data from a sample of 10,000 anonymous TiVo households. The company gauges the interest in programming content by measuring the percentage of the TiVo Super Bowl audience watching in "play" mode.

TiVo's Top 10:

1. Emerald Nuts - "Unicorn" 2. Anheuser Busch - "Designated Driver" 3. GoDaddy.com - "Censorship Hearing" 4. Diet Pepsi - "Cindy Crawford Eye Catcher" 5. Ameriquest - "Robbery" 6. Careerbuilder.com - "Monkey Brown-Nosing" 7. Tabasco - "Burn" 8. Fed Ex - "Super Bowl Commercial Formula" 9. Paramount Pictures - "War of the Worlds" 10. Anheuser Busch - "Thank You to Troops"

USA Today also conducted its annual poll and Anheuser-Busch took the top spot in the newspaper's Super Bowl Ad Meter for the seventh year in a row. Anheuser-Busch's ad featuring a pilot who jumped out of an airplane for a six-pack of Bud Light was the most popular, according to USA Today's Ad Meter. Volunteers, who charted their second-by-second reactions to Super Bowl ads, gave the ad a score of 8.65 (on a scale of 0 to 10). The top five ads, according to the newspaper:

1. Anheuser-Busch - Pilot jumps out of plane for Bud Light - 8.65 2. Ameriquest - Trip to store gets rough after cell phone chat is misunderstood - 8.06 3. Anheuser-Busch - Returning American soldiers get standing ovation - 7.94 4. CareerBuilder - Guy sits on whoopee cushion as prankster monkeys laugh - 7.81 5. CareerBuilder - Guy can't get work done because he works with a bunch of monkeys - 7.77

AOL's top five included Anheuser Busch's spot featuring American servicemen and women, which scored the most votes, 15,204 or 14 percent of the voting; followed by Bud Light's skydiving spot with 12,637; Ameriquest's "Guilty" with 9,272; Ameriquest's "Robbed," with 7,932; and Diet Pepsi's P. Diddy red carpet turn with 7,189.

The Minute favored the CareerBuilder.com spot featuring a pack of ass- kissing office chimps.