Xaxis' Mobile Business Light Reaction Hires New Chief

Xaxis' mobile business Light Reaction announced on Monday that it hired Bob Walczak as its CEO. 

Walczak, previously GM of IPONWEB's BidSwitch, will lead Light Reaction as it extends its product offerings, tech, geographic footprint and client roster.

Light Reaction, launched last June, uses a “pay-per-performance” model. Combined with the data capabilities of Xaxis, Light Reaction aims to bring insight into how audiences perceive, relate and react to advertising, MediaPost Agency Daily reported. 

Brian Gleason, global CEO of Xaxis, stated Walczak's mobile experience "encompasses everything from the pre-smartphone era to the present day, with a great resume in developing and launching breakthrough mobile platforms for global advertisers."

Last November, Light Reaction hired Rosa Markarian as vice president of global business operations and promoted Jennifer Lucas to senior global marketing manager.
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