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Facebook Lets Select Publishers Add Email Signups to Instant Articles

  • Digiday, Thursday, March 3, 2016 7:24 AM

Facebook is test driving a new program for publishers which allows them to add newsletter sign-up buttons at the bottom of their articles. The New York Times and The Washington Post are included among those publishers participating in the program. The idea is to help publishers connect with readers on a deeper level.

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