• Fortune, Friday, March 11, 2016 9:05 AM

The British Internet-of-things company Evrythng has long been trying to be the “Facebook for things,” pitching itself as the ideal player to manage the virtual identities of individual connected lightbulbs and smart product packages and what-have-you, so they can talk to each other and to users’ phones. It’s taken investments from Samsung  and Cisco (and partnered with the former), and now it’s unveiled a major new product: Thnghub. Here’s the problem the vowel-averse company is trying to address. Internet-of-things devices that don’t have a direct connection to the Internet get online via hubs.

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