Around the Net
More Customer Data Expected From Connected Cars
- Mobile Marketer, Friday, March 11, 2016 9:05 AM
As connected car platforms are integrated into more vehicles this year, the automotive and insurance sectors will find additional opportunities to glean valuable customer data, resulting in more optimized services and offerings. With major manufacturers such as Ford and Hyundai increasingly leveraging mobile to augment their in-vehicle platforms, a slew of other automotive brands are set to follow in their footsteps, for a number of reasons.
