Around the Net
Beyond the Rack Generates 60% of Revenue From Email
- Internet Retailer, Friday, March 11, 2016 2:46 AM
Apparel merchants, particularly flash sale sites, are doing an excellent job at using email to increase site traffic, according to a new report from Internet Retailer. The Best Email Marketers in E-Commerce report found that these merchants rely on email to drive repeat business. Flash sale site Beyond the Rack, for instance generates more than 16 percent of its site traffic from email and email generates more than 60 percent of its revenue.
