Apparel merchants, particularly flash sale sites, are doing an excellent job at using email to increase site traffic, according to a new report from Internet Retailer. The Best Email
Marketers in E-Commerce report found that these merchants rely on email to drive repeat business. Flash sale site Beyond the Rack, for instance generates more than 16 percent of its
site traffic from email and email generates more than 60 percent of its revenue.
Read the whole story at Internet Retailer »