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Email Metrics Remain Steady in 2016

The average open rates for emails sent by marketers in the UK is 24.88 percent so far this year, up .43 percent from last year, according to a new report Sign-up.to. The report revealed that average click-through rates were 3.42 percent, up a mere .29 percent from last year. In addition, click-to-open rates are 10.88 percent, essentially the same as the same period last year.

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