• by Sara Guaglione , March 17, 2016

Pet magazine publisher i-5 Publishing announced Wednesday that it is changing its name and rebranding as Lumina Media.

“Lumina better represents the energy of our new company direction,” stated Lumina Media Chairman David Fry.

Their new logo and tagline -- “You’ll Love This” -- highlights “the tight relationship between author and reader in today’s media world,” Fry added.

“Content and conversation come together to create a unique value for our consumers, our business audience and our corporate partners,” he continued.

The company also launched a new corporate Web site, LuminaMedia.com. The changes are effective immediately and the company will conduct all future business under the new name and brand.

All of the company’s magazine titles and other digital media properties will now be part of the Lumina Media portfolio.

The company officially introduced the new brand to the industry March 16, during Global Pet Expo at the Orange County Convention Center in Orlando, Florida.

The previously-named i-5 Publishing network reaches a combined audience of approximately 10 million monthly visitors and social reach of over 5 million followers. They specialize in pet-related titles, like Dog World, Dogster, Cat Fancy and Horse Illustrated.

In November, Publishers Daily reported the launch of their newest publication, Lucky Puppy, a lifestyle brand for owners of adopted pets. Its first issue is scheduled for spring 2016.