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Uber Generates 20% Open Rates With St. Patrick's Day Push
- Direct Marketing News, Friday, March 18, 2016 3:50 AM
Uber generated an average 20 percent open rate on a campaign sent in March promoting safe rides on St. Patrick's Day, according to eDataSource. The ride sharing company asked recipients to, "Earn big on St. Patrick's Day—no luck needed." The message was sent to 179,000 members in advance of the big holiday.
