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Giphy Planning Original Content Push

  • Engadget, Monday, March 21, 2016 1:22 PM
Not unlike Netflix, GIF search engine Giphy plans to slowly transition from indexing third-party content to original content. “We'll be focusing on high quality, high-end content,” Giphy co-founder Alex Chung tells Engadget. “Our original content will be a small part; we'll do branded agency work as well … A team of animators and editors will be working on it.”

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