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Analytics Innovation Makes Twitter Facebook's Equal, Claims UK Managing Director

  • Campaign, Monday, March 21, 2016 8:58 AM

Twitter's analytics innovation over the past two years has brought it in line with its competitors, according to Dara Nasr, the UK managing director. Speaking ahead of the site’s tenth anniversary, Nasr said that Twitter has been developing its back-end systems so that it is easier for brands to work with the platform. He denied claims that brands are restricted in how they can use Twitter, compared with the flexibility of Facebook and Instagram, for example.

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