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Teleflora Gives Email a Personal Touch

E-commerce flower vendor Teleflora has found success in sending personalized email messages. The company works with e-commerce vendor Bluecore to send personalized triggered emails based on purchase histories and browse behavior. The company identifies customers by their IP addresses to track elements such as a user's location, browser data and repeat visits. They apply this info to their emails to deliver a more individualized experience.

Read the whole story at Direct Marketing News »

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