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Bill Winter, Man Behind 'Uncola' Campaign, Dies At 95

Bill Winter, a former Seven-Up Company executive who led marketing as the "Uncola" campaign gained fame, has died at the age of 95 after a long illness. Winter spent 59 years with the company, including a stint as CEO before he retired in 1982. He was VP of marketing in 1967 when 7UP rebranded itself as the "uncola" in a campaign that Ad Age ranked as the 61st best campaign of the 20th century.

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