Bill Winter, a former Seven-Up Company executive who led marketing as the "Uncola" campaign gained fame, has died at the age of 95 after a long illness. Winter spent 59 years with the company, including a stint as CEO before he retired in 1982. He was VP of marketing in 1967 when 7UP rebranded itself as the "uncola" in a campaign that Ad Age ranked as the 61st best campaign of the 20th century.