• by Felicia Greiff , March 28, 2016

Programmatic ad company Varick Media Management (VMM) announced Monday that it partnered with digital radio ad tech firm AdsWizz -- meaning AddsWizz will supply VMM with its digital audio ad buying solution.

VMM will have access to AdsWizz's publisher audiences via AdsWizz's digital audio ad exchange, AdWave. Other VMM audio partners include Triton Media and Jelli.

"There has been a lack of fully automated, programmatic software options in the industry, which has limited digital audio buying and made it time-consuming," stated Jim Caruso, SVP-product strategy at Varick, adding that the integration will let VMM transact digital audio buys for clients in an easy and effective way.

AdsWizz's clients include iHeartRadio, TuneIn, Bauer Media Group, Lotame and Havas Media.

In January, a group administered by the Better Business Bureau said VMM had violated an industry privacy code requiring that companies notify consumers via an icon when data about their browsing history is used for ad targeting, PolicyBlog reported. Last year, Real-Time Daily reported that VMM partnered with AudienceXpress, AdMore and Clypd to build up its programmatic TV offering. 

December 2015 research from App Annie found that the music streaming app market is growing, with downloads up by about 15% and revenue from in-app purchases more than doubling.

Other recent programmatic audio news includes the announcement that Spotify launched Overlay Mobile, a new mobile ad initiative focused on targeting, and Triton Digital and Audio.Ad announced a partnership.