'Allrecipes' Redesigns In Line With Site

Meredith will redesign the logo, layouts and photography and editorial content for Allrecipes magazine, beginning with the April/May 2016 issue.

The company made the announcement Tuesday, adding that the magazine’s new look is inspired by the new Allrecipes.com, which was also the launching platform for the magazine.

“The magazine’s redesign is already generating excitement in the advertising community,” stated Publisher Steven Grune. “Our engaging editorial product directly benefits our marketing partners by placing their advertising message in a very responsive environment.”

The redesign includes a new photo-driven layout for the magazine’s most popular column, “Favorites.”

A new lifestyle section for casual entertaining, called “Get-Togethers,” includes recipes, drinks, a playlist, easy tabletop design and guides for throwing a party.

“Cook 2 Follow” highlights Allrecipes' community members, letting readers take a peek at what other home cooks are doing in their kitchens.

Community comments and reviews on recipes in the magazines will now include profile photos.

The Allrecipes Web site relaunched last fall with a photo-driven, responsive design and a greater emphasis on social and personalized digital experiences for home cooks across all devices. The Web site offers personalized streams of recipes, cooks, how-to videos, articles and blogs.

The brand has 49.6 million unique visitors, 39% of them Millennial home cooks. Published six times per year, the magazine has also grown from a 500,000 rate base at its 2013 launch to 1.3 million today. It now reaches an audience of 7.6 million.

“The remarkable growth of Allrecipes across both print and digital has allowed us to reach even more home cooks with a deeper, richer brand experience,” added Editor in Chief Cheryl Brown.

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