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Study: Voters Prefer To Interact With Candidates In Person Than On Social Media

  • USA Today, Wednesday, March 30, 2016 12:11 PM

Despite the advent of social marketing in politics, voters are still much more likely to vote when they see their chosen candidate in-person. Eventbrite conducted a survey with results showing that attending an event in-person is correlated with a desire to vote, donate and volunteer. The study found that “more than 50% of Americans would rather meet a candidate in person than engage with them on social media.”

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