Timing depends on the brand and the customer, and loyalty programs offer a great opportunity, according to Experian's latest quarterly email benchmark report. According to
the report, individual relevance is more significant than sending on any one particular day or time. In addition, loyalty programs are more effective than standard promo emails.
Brands saw a 42 percent increase in revenues per email, a 36 percent increase in unique clicks, and a 27 percent higher average order value when sending emails to loyalty members.
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