- Google, Friday, April 1, 2016 12:47 PM
Understand the data, work with creative agencies, and drive a collaborative campaign that will allow for quick change in direction. The advice from Google, in a guide from DoubleClick, aims to
support advertising using programmatic processes and media-buying techniques. Global programmatic ad spend is forecast to reach $21.6 billion in 2016, and account for 67% of all digital display
ad sales, per Google, citing eMarketer.Read the whole story at Google »
