Sixty percent of people ages 12 and older live in a household with an Internet-connected TV, up from 58 percent in a year-ago survey and 51 percent in a 2014 survey. Also among the respondents, 51 percent live in a household with one or more of the following unlimited video-subscription services: Netflix, Amazon Prime, and Hulu.
The swipe generation is coming. They will be seeking TV that is personalized and relevant.